Pricing is one of the perennial small business debates and is rooted as much in self belief as it is in finding the right price point within your sector. Or, put another way, most small business owners don’t charge enough for what they do!
In this workshop with Vanessa Lanham-Day, she will explore the various pricing strategies available to you. But, more importantly, she will help you really focus on the value YOU bring to your customers and help to move you away from ‘race to the bottom’ pricing.
Vanessa Lanham-Day – Speaker Biography
Vanesa’s business is On Track Marketing, where she delivers intensive business growth mentoring programmes to business owners, as well as leading her Mastermind group. Vanessa describes herself as being all about … ‘Inspiring and empowering business owners to fulfil their marketing and business growth potential’.
As she says, “If you want to grow your business, you need to get good at marketing – it really is that simple. Understanding the art – and the science – behind attracting and keeping customers is the only sure way to achieve growth. Everything else is just admin.”
In order to have any impact on your bottom line, you need to be doing marketing, not just talking about it, planning it or refining it. Vanessa is all about inspiring you to take action – but always with total clarity about where you are going and what you want to achieve.
Vanessa has been elected Fellow if the Chartered Institute of Marketing and has been voted one of the Top 50 Business Advisers in the UK, by Enterprise Nation. She was Entrepreneur’s Circle Business Growth Advisor of the Year, as well as being nominated as one of Jacqueline Gold’s WOW ‘Women in Business’ Awards in 2016.
Every Friday morning the Farnham Hub meets for a workshop on a particular area of business.
Every workshop is designed to help you update your skills and knowledge and GROW YOUR BUSINESS. Topics range from mainaining our health and wellbeing as business owners, through to marketing and finance!
All are welcome, big business or small. Each event is fun, there’s free tea and coffee and always a great atmosphere.
There’s no forced networking and we pride ourself on being a space where you can be REAL about business.