When most businesses think about marketing they start with the tool or media they are going to use. At one point twitter was the favourite. Everyone is on Twitter we must use that for marketing. Then there was the Pay-Per-Click or Google AdWords “gold rush”. Oh and of...read more
Here’s the scenario: You look at a product or service online but decide not to buy right now. Then, as you browse around the internet ads for that same product or service keep appearing in banners or side bars on any site that carries them. It feels as if that...read more
There’s an old saying in marketing – only 50% of your budget is productive but you don’t know which 50%. I think it’s probably a much bigger percentage for most small businesses. Just look at the endless stream of ads and boosted posts that make their way into your...read more
There has been a lot of talk in the business community about the new data protection regime coming in to law in May 2018. It goes under the title of GDPR – General Data Protection Regulations. There have been briefings and papers galore. If you haven’t heard about it...read more
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