When most businesses think about marketing they start with the tool or media they are going to use. At one point twitter was the favourite. Everyone is on Twitter we must use that for marketing. Then there was the Pay-Per-Click or Google AdWords “gold rush”. Oh and of...read more
They say a picture paints a thousand words, but if it’s the wrong picture it could be saying the wrong words. Are your images saying the wrong thing? Do you have an image problem? So you need images, and the right images at that. But where do you get them from? Stock...read more
Your Key Partners The next building block of the Business Model Canvas that we are going to look at is your Key Partners (see earlier posts Value Proposition and Customer Segments). All small businesses have key partners – these are the other businesses or...read more
The Business Model Canvas This is part 2 in my series explaining the different sections of a Business Model Canvas. Not sure what that is? A Business Model Canvas is a short cut business planning tool. Here’s a cool short video from Strategyzer that explains...read more
…and why 75% of business owners never hire anyone Hiring people is fraught with difficulty and can be very costly if you get it wrong. It takes time and is inherently risky. This is why so many of us – 75% in fact – prefer to keep it simple and...read more
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